Website Design and DevelopmentThe website is the most important part of any digital marketing campaign. Your first week will start with the introduction of digital marketing followed by web design and development training. Starting with the wireframing and design of a website using Adobe XD to building a corporate and e-commerce website on the WordPress platform, you will learn it all.
Email marketing and Integrations: (Tag manager- Analytics, FB Pixel, Google Optimize, Adsense)
When it comes to reaching out to your potential customers, E-mail marketing is still an effective strategy. Learn how to send great emails that bring users to your website and increase customers. You will also learn to integrate your marketing campaigns with marketing tools like google tag manager, Google Analytics, Facebook Pixel, Google Optimize, and Google Adsense.
SEO (On-Page optimisation)
Your website’s visibility on search engines like google, yahoo and bing depends on how well you optimize your website. You will learn in-depth about Search Engine Optimization (SEO) and how SEO plays a crucial role in Marketing. Taking a live website, you will learn how to make website visibility on top of the search engines by doing on-page SEO optimization. This includes tags optimization, code optimization, content optimization and much more.
SEO (Off-Page Optimisation) & Basics of social media marketing
A website’s search engine not only depends on on-page SEO, but you also need to implement compelling off-page SEO strategies. Taking a live website, you will learn about off-page SEO optimization techniques like blog posting, backlinking, directory submission and article submission. Following this, you will also learn the basics of social media marketing.
Facebook and Instagram marketing: Organic and paid marketing
Social media is a powerful tool that can improve your product reach and increase your customer base. Learn how to create and run a Facebook ads campaign and Instagram ads campaigns. And learn how to optimize campaigns across multiple target options and business goals to generate more traffic into your website.
Linkedin, Quora and Twitter marketing: Organic and paid marketing
Linked, Quora and Twitter are amazing social media platforms where you can get filtered crowd to target your marketing campaigns. You will learn how to use powerful social media platforms like LinkedIn, Quora and Twitter to create and run ad campaigns with real money. You will learn how to use these platforms effectively for promoting your product and to generate traffic to your website.
Google adwords and Google analytics
Google AdWords is Google’s advertising tool that allows businesses to display their ads on Google’s search result pages and google analytics is a powerful digital analytics software. You will learn to use these tools to effectively set up a successful Google AdWords campaign to generate visitors and sales.
App store Optimisation and affiliate marketing
App store optimization is the process of optimizing a mobile app’s marketing copy to make it rank higher on app stores. With a real app, you will learn to optimize the app’s marketing copy such as title, icon, screenshot, and description to improve its visibility on the app store. Affiliate marketing is the process of promoting other people’s products and services. Following ASO techniques, you will learn how to earn money by promoting other company’s products via affiliate marketing.
Online reputation management
Online reputation management involves monitoring the reputation of a brand or an individual on the internet. Under this, you will learn how to improve a brand’s reputation online, how to take control of a brand’s online conversation, how to maintain a good customer relationship and how to address content which potentially damages a brand’s reputation.
Real-world examples and training on Live projects
Nothing beats hands-on training when it comes to learning digital marketing. With the Brandshark team, you will get a detailed insight real-world digital marketing module that Brandshark had worked in the past. You will get to work on live digital marketing projects that are currently being executed by the Brandshark team.